No one knows the small business struggle quite like those who are living and breathing it every day. In honor of Small Business Week, we wanted to share more stories from the companies featured in our What’s in Store newsletter. We figured some of the biggest learnings come from real-life examples. From landing page […]
Small Businesses Share What Features Worked Best For Them Read More »
Even when customers visit your store ready to buy, there are a slew of distractions that can come between them and checkout. You spend a lot of time refining your marketing campaigns—tweaking this subject line, testing that image—to drive more traffic to your website, but that hard work doesn’t always keep people from leaving. Google
Everything You Need to Make the Best Google Remarketing Ads in MailChimp Read More »
Over the past few years, we’ve watched e-commerce websites grow increasingly complex. And that complexity has come with a cost: What was once a simple, straightforward way to show what your store offers has become a tangled web of cross-sell, upsell, and recommendation features. This has driven the resurgence of landing pages from an enterprise
There are plenty of articles talking about how important pop-up forms are for your website. And if you run an e-commerce store, pop-up forms are almost a necessity. But are they really effective? Don’t they require a developer to install? Here’s the deal: We found that users saw their list growth rate increase by 60%
Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting
Your online store contains a wealth of valuable information about your customers and their habits. And when you connect your store to MailChimp, you can use all of that information to communicate with your customers in a smarter, more personalized way. You’ll also unlock powerful features in your MailChimp account, giving you the ability to
Everyone loves saving money. In fact, research has shown that the modern consumer tends to shop around to find retailers that offer the best discounts—or simply waits until their preferred brands or desired items are on sale before making a purchase. By integrating promo codes into your marketing emails and automations, you can incentivize customers to
How to Use Promo Codes to Boost Your Bottom Line Read More »
Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But Kevin Thiemann admits that fountain pens are still a niche market that’s mostly confined to long-time collectors, which can make growing his audience a challenge. “We try to target people who
How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads Read More »
Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s hard to identify which marketing
Using the Customer Journey to Guide Your Campaigns Read More »
