How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients. It can be a challenging question to answer as there are often several factors going into the ACoS. However, in my time managing Amazon accounts I’ve come up with […]
4 Steps To Saving Money & Lowering ACoS on Amazon Read More »
Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. It’s easier said than done, though. For
How to Design the UX of a Website or App to Increase Conversions Read More »
Customer experience is a top priority for businesses in 2019 and beyond. A survey conducted by the Temkin Group suggests that companies with an annual revenue of $1 billion can expect to increase it by up to $775 million within three years simply by investing in customer service. Additionally, a Walker study predicts that by 2020
Top 8 Tools to Improve Customer Experience Using Heat Maps, Feedback and Links Read More »
On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static.
3 Paid Social Platforms to Diversify Your PPC Investment Read More »
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. For those who may need a reminder, Sponsored Brand ads show most regularly at the top of search results in the headline position. Here is some additional info on sponsored product ads, if you are interested.
Amazon Adds Sponsored Brand Ad Negative Keywords Read More »
No matter the scale of your business or the industry you operate in, it’s worth being on the lookout for new ways to market your brand. Pay-per-click (PPC) represents one of the most popular and lucrative ways to make the most out of your content and engage new and existing audiences online. According to published
Think about your favorite websites. (Or if you don’t have favorites, just think about some of the better ones you’ve seen.) Pause. Now, think about why you chose them or what made some pop into your head over others. Was it the content? Layouts? Imagery? Colors? It could be a plethora of things of course,
Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements. We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with three hacks that make any
Three ideas to create a high-converting product page Read More »
JavaScript-powered websites are here to stay. As JavaScript in its many frameworks becomes an ever more popular resource for modern websites, SEOs must be able to guarantee their technical implementation is search engine-friendly. In this article, we will focus on how to optimize JS-websites for Google (although Bing also recommends the same solution, dynamic rendering).
A survival kit for SEO-friendly JavaScript websites Read More »
Building a decent e-commerce store is easy, but growing a successful e-commerce business is much harder. To develop a rewarding e-commerce business, you need a web store built on the fundamentals of experience, know-how and constant improvements over time. It’s the same as running in a marathon: you need to carefully prepare so that you
