UX

Why bother with user experience: UX tips for SEO experts and business owners

Google, SEO, SERP, user experience, UX, UX tips /

The times when ranking high in search results as the final goal have passed. As search algorithms are improving and there’s no place for keyword stuffing anymore, SEO experts should adopt for trends coming and replacing each other too fast. Today SEO involves loads of practices including link building, technical optimization, proper keyword research, and […]

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7 Mistakes in UI and UX That Are Costing You Engagement

CTA, customer experience, mobile responsive, pop-up, UI, user experience, user interface, UX, Website Design, Website Navigation /

User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features

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The Power of Minimalism in UX Design

branding, Design, Strategy, UX, Web Design /

As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining a low profile. Creating an interface that’s intuitive requires two steps: First, determining the most necessary functionalities for each screen, and then guiding users to

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17 Actionable Marketing Strategies You Can Borrow from E-commerce

cart abandonment, chatbot, CTA, Customer, Customer Reviews, E-Commerce, E-commerce Marketing, Email Marketing, guest checkout, Marketing Strategies, Marketing Strategy, mobile friendly, natural advertising, personalization, search bar, SEO, user friendly, UX, value proposition, video /

As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting

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How to Grow Your Online Presence on a Shoestring

budget, competition, Content marketing, Content Marketing Strategy, CTO, goals, metrics, SEO, Social Media, UX, website host, website platform /

While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints. For start-ups in particular, developing an online presence is vital from the outset. That involves not only making the right choices, but being creative about how their budgets are managed.

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The Fastest Business App Growth in History

app, brand core, brand pillars, Case Studies, Case Study, ceo, CMO, Design, diversity, Email, Flickr, growth, internal communication, Microsoft, slack, Stewart Butterfield, users, UX, Wall of Love, word-of-mouth marketing, Yammer /

Slack has already entered Silicon Valley’s hall of fame as the fastest growing business app. Since its public launch in February of 2014, Slack’s accomplishments include: Accumulating 8 million daily active users (and 3 million of those are paid users) Having the highest conversion rate (30%) among freemium software products Being used (and paid for!)

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A Quick Guide on Combining Virtual Reality and Content Marketing

Augmented Reality, Content marketing, Content Marketing Strategy, Customer, Digital Marketing, interactive shopping experience, user experience, UX, Virtual reality, VR /

Virtual Reality (VR), thought to be just a concept from Sci-Fi movies a few years ago, has now started capturing the attention of marketers. Many leading brands, including IKEA, Coca-Cola and Audi, are already using VR to power up their digital marketing efforts. By 2022, the augmented and virtual reality market is expected to reach a

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How to Optimize Your Brand for Search Engines

brand story, branding, Google, Guest Blogging, keyworld research, Link Building, optimize, Search Engine Optimization, SEO, Storytelling, user experience, UX /

In the past, search engine optimization was simpler. All you had to do is make a website, stuff it with a bunch of links, and you were golden. However, as your competition in the digital ecosystem has grown, doing SEO just for the sake of SEO is no longer enough. Instead, you need to use

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5 UX tips for better SEO results

Content, rankbrain, SEO, user experience, UX /

When Google’s Search Quality Senior Strategist Andrey Lipattsev was asked about Google’s most important ranking factors, he gave three: content, links, and RankBrain. We’ve known for a long time that links impact websites’ search rankings and Google has for a very long time emphasized the importance of quality content. What is RankBrain all about, however?

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How UX design affects your user metrics and SEO rankings

SEO, SEO Strategy, user experience, UX /

Search engines are now using data-driven factors to determine how relevant your website is to a particular search query The practice of search engine optimization (SEO) has experienced monumental changes over the course of the last 15 years. When SEO first broke onto the scene, it was quickly discovered that webmasters could manipulate search results

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