Shopping cart abandonment is a big problem that can lead to huge loses in revenue for your eCommerce business. However, there are various reasons why shoppers abandon their carts. Some customers might just want to browse your store items while others are simply not interested in what you have to offer. While some reasons for […]
Simple UX Tips to Keep Your eCommerce Store from Losing Money Read More »
Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase 76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development. Just over half (52%) also do user research after launching. It isn’t recommended to only do testing after launch,
Chart of the day: Most marketers are not using Bandit, a CRO testing method. Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used. What are the differences between each method? A/B testing involves testing two versions of a page. There is a challenger and a control (usually the original page
Recently, I advised a client on the best practices for designing a form on their company’s website. Originally, they were considering using a lightbox form, a JavaScript technique that allows for a window to pop up when a website visitor clicks on the associated link. I quickly advised them away from that because their form was not
Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers.
6 Actionable SEO Strategies for Exceptional Customer Service Read More »
As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate. When results are underwhelming, the first instinct might be to make big changes across the board. What a lot companies fail to realize is that a great deal of buying decisions
4 under-the-radar UX flaws that are killing your conversion rate Read More »
Irrespective of your industry, you rely on your website to build trust, build relationships, provide services, and sell products. Proper SEO will draw customers to your website, thereby improving your search rankings while UX helps a visitor to locate the needed information on your website and helps in starting a relationship with your prospective customer.
5 UX best practices for a search engine focused website Read More »
This post has been updated with more free SEO tools to help you grow your rankings in 2017! Search engine optimization (SEO) is tough. In fact, the challenges are so real that any SEO would appreciate a handy tool to make their job easier. But the popular belief is that the more features a tool includes,
15 Free SEO Tools to Improve Your Google Ranking Read More »
Note: This post is specific to Google’s organic web-search. For Google’s other services, please check with the appropriate help center (e.g., for Google Shopping) or help forum. Even in today’s “always-on” world, sometimes businesses want to take a break. There are times when even their online presence needs to be paused. This blog post covers
If you are serious about making money from your website then it is important to have a heat mapping tool like Crazy Egg. Crazy Egg lets you see where, when and how visitors have been interacting on your website. It offers you great options for landing pages and it gives you an insight into what people are doing
Crazy Egg Review – What are your Visitors Doing? Read More »
