NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to […]
Did you know 30% of today’s workers feel undervalued in their current positions? This percentage, though not particularly overwhelming, should serve a silent red flag to employers across the United States. When talented employees feel undervalued, they start to look for jobs at companies where they will be valued. The same thing happens to employees
Develop Talented Employees Using These 3 Strategies Read More »
You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog post or landing page. They capitalize on the attention you’ve hooked and
Why do we choose to go to a live concert when we can listen to the exact same music at home? What’s the difference between watching a sports game in the stadium versus watching it live on TV? In a word, it’s the power of experience. There’s just something viscerally different about participating in a
The Facebook algorithm update that fans have been waiting for is here! Facebook has been under intense criticism in the past year from groups who say that they allowed foreign interference in national elections and continue to keep users in filter bubbles — in other words, that businesses have taken the place of content from friends
What Facebook’s Algorithm Update Means for Brands Read More »
It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
I beat myself up when I procrastinate. Life is so damn short. For me, it’s inexcusable to lose too much time to excuse-making. But I know how important it is to produce things. Not just one or two things, but many things. Similar things. Day after day after day. It’s not all about quality at
