O2 launches ‘world’s first live ad’ powered by 5G
O2 launched the world’s first live ad powered by 5G during coverage of Saturday’s England versus Argentina match in the Rugby World Cup. To promote its 5G mobile internet coverage launching this month, the telecoms company broadcast the live 30-second spot on ITV. It was led by ITN and VCCP, O2’s ad agency was also involved. Broadcast from […]
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