video advertising

Brand builders should go beyond ‘snackable’ content in 2019 – Econsultancy

long-form video, video, video advertising /

How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world? One thing that particularly caught my eye is the struggle brands are having to entertain, inspire and inform their audiences within the restrictive parameters set by social […]

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How a build a robust video marketing plan on a shoestring budget

video, video advertising, Video Marketing /

Video marketing has been steadily growing over the past few years and is showing no signs of slowing down The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, the fact that many sites are adding more features for video streaming (such as Instagram’s

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Creating A Robust YouTube Advertising Strategy for 2019

Advanced PPC Strategies, Advanced PPC Strategy, PPC Strategy, Video Ads, video advertising, YouTube, YouTube Advertising, Youtube PPC, Youtube True-View Ads /

Looking for a new PPC strategy? This blog, plus the momentum of the New Year, can help you launch your first YouTube video ad campaign. If you are already a YouTube marketing pro and clicked on this article to enhance your current strategy, I recommend reading through the Campaign Specifics and Audience Targeting sections. This

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7 video content creation tools that you’ll need in 2019

video advertising, Video Marketing, video production /

Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter – nothing can overtake videos now. According to the latest stats, video content is

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Video content for marketing is more important than ever

Explainer videos for marketing, Live Video, video advertising, Video Marketing /

Chart of the Week: Most marketers say that video content as a marketing tool is becoming more important and more are reporting greater satisfaction in its results We all know that video content is effective and resonates well with an audience. In fact, for the fifth row in a year, marketers have said that video

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News roundup November 30th | Smart Insights

Adverti, Customer communities, Facebook, video advertising /

Disney is moving it’s digital brands to Google Ads, Facebook is testing ‘Today In’, Uber receives data breach fine, Australia’s SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements The last week has seen some interesting announcements, not least the fact that Disney will now be using Google Ads as

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Premium or not? How to spot the content consumers will covet

online video, video advertising, Video Marketing, video marketing techniques /

If you’re receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the “premium” label Industry leaders like to lob around the term “premium” when describing content, but the definition of what is premium – and what isn’t – is highly subjective. To quote Inigo Montoya:

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Five examples of brands using vertical video

Mercedes-Benz, National Geographic, Netflix, social advertising, Spotify, vertical video, video, video advertising /

2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.” Vertical video is nothing new, of course – Snapchat first pioneered the format in 2003. However, along with IGTV, as well as the launch of vertical ads

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10 examples of great fashion marketing campaigns

Content marketing, ecommerce, social, video advertising /

Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s cool. Whether or not the clothes are wearable… well, that’s beside the point. Here are a few of my favourites from over the past few years. 1. Jigsaw’s Love Immigration There’s been a surge of socially conscious campaigns in recent

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