video advertising

Facebook’s video ad revelations prove that marketers must think like consumers

Facebook, video, video advertising / Good To SEO

“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video. The “pivot to video” was carried out under the sincere belief that video advertising was an untapped goldmine that […]

Facebook’s video ad revelations prove that marketers must think like consumers Read More »

The best digital marketing stats we’ve seen this week

Conversion Rate Optimization, ecommerce, security, Stats, video advertising / Good To SEO

We’ve got a cracking round-up for you this week. It includes news about basket abandonment, brand safety, online sales, and much more. Check out the Internet Statistics Compendium for further reading too. Let’s not dilly dally… Four in 10 brands deliver ads on unsafe sites According to new research from Sizmek, brand safety remains a

The best digital marketing stats we’ve seen this week Read More »

A day in the life of… head of creative production at a mobile video ad company

A day in the life, video advertising / Good To SEO

Gavin McNicholl is head of production at Vungle, a specialist in mobile video advertising. Here we find out what his typical day looks like. (Remember to see Econsultancy Jobs if you’re looking for a new role yourself.) Please describe your job: What do you do? As Head of Production for Creative Labs at Vungle, I

A day in the life of… head of creative production at a mobile video ad company Read More »

The best digital marketing stats we’ve seen this week

Advertising, ecommerce, Email and eCRM, social, Stats, video advertising / Good To SEO

We’re diving into September with a top-notch roundup of stats. This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more too. Let’s get down to business. Over half of teens are influenced by ethics when buying a brand According to

The best digital marketing stats we’ve seen this week Read More »

What Do Digital Marketing Agencies Do?

ceo, CMO, Content marketing, Digital Marketing, Facebook advertising, grow revenue, marketing campaign, marketing team, mobile advertising, paid ads, paid traffic, PPC, retargeting, ROI, SEO, SEO BLOG, video advertising, What Do Digital Marketing Agencies Do / Good To SEO

Home Digital Marketing What Do Digital Marketing Agencies Actually Do to Impact Your Business? Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! 78% of CEOs don’t trust marketers because they don’t think that they focus on ROI. CEOs want to

What Do Digital Marketing Agencies Do? Read More »

Online advertising grew over 11% in the first half of 2017

Advertising, Digital marketing strategy, online video, SEO BLOG, video advertising / Good To SEO

Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe. €2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories. Research by IAB and IHS Markit shows marketers are increasing online advertising spending. The report focuses on advertising in

Online advertising grew over 11% in the first half of 2017 Read More »

How to use Facebook ads to grow your business

Facebook advertising, Facebook Marketing, SEO BLOG, video advertising / Good To SEO

Facebook video ads really could be the silver bullet that creates a huge bottom-line impact For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted posts and ads that deliver untargeted fans and traffic, and the need to throw big

How to use Facebook ads to grow your business Read More »

LinkedIn Introduces Native Video Feature to Stimulate User Engagement on Its Platform

Advertising, Facebook, LinkedIn, mid-roll video, native video, SEO BLOG, Social Media, video advertising / Good To SEO

LinkedIn is best known as the social media platform specifically targeting the job market. It’s a place where job seekers can look for work and for recruiters to source their manpower requirements. Lately, however, the Microsoft subsidiary is polishing the networking experience for its users by allowing them to post videos into the platform, a

LinkedIn Introduces Native Video Feature to Stimulate User Engagement on Its Platform Read More »

LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its Platform

Advertising, Facebook, LinkedIn, mid-roll video, native video, SEO BLOG, Social Media, video advertising / Good To SEO

LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its Platform Read More »