While he’s known primarily for his musical abilities, Kanye West’s skills as a video marketer are just as remarkable. With the release of his latest album, Ye, Kanye has taken his brand to the next level visually—and in the process, he’s used a few tactics and strategies that should make every B2B marketer sit up, […]
Why Kanye West is One of the Best B2B Video Marketers Ever Read More »
If you’re going to take the time to produce a nice video ad for Facebook — and spend money on ad space — you need to put a little thought into how you’ll reduce the odds of getting scrolled in the feed. We’ve made a lot of video ads for social media, and learned a
10 Solid Ways To “Stop the Scroll” For Your Facebook Video Ads Read More »
Keep scrolling to learn how to boost your brand’s awareness and engage with customers through the use of video Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if they have watched a product video. The challenge for brands,
How To Use Video Marketing To Build Brand Visibility Read More »
Video is one of the top avenues for marketing, but it’s no longer as impactful to just set up a camera and become a talking head without clear direction or a purpose. Instead, the most effective videos tell a story. They evoke emotion, get to the heart of your audiences’ pain points or desires, and
6 Pillars of Video Storytelling Read More »
Five practical steps to improve your video SEO and align objectives with strategy and tactics Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search engine in the world, there’s a breadth and scale to video that marketers can’t ignore.
Defining your video marketing strategy Read More »
Free-Photos / Pixabay As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video. What should I recommend?” My response is usually a long-winded “Well, that
Should You Produce Video In House or Outsource? Read More »
Are you using YouTube to market your business? As one of the biggest search engines in the world and the second biggest website in the world, it’s definitely the place to be. A YouTube channel can help you reach a much wider audience, generate more traffic, more engagement, and more leads and conversions. So since
The age of video marketing: How to become a better YouTube marketer Read More »
If you’re not already familiar with Kevin Kelly’s 1,000 true fans article, then I strongly recommend you add it to your reading list. The major takeaway for small business owners, marketers and entrepreneurs is that you don’t need millions of followers to have a successful business. In fact 1,000 true fans will be more than enough
How to Get 1,000 True Fans with Facebook Video Retargeting Read More »
Embedding a video on your site can increase conversion rates by up to 80%! Over the past few years, video has steadily become a more important element of digital marketing. With many social media platforms introducing increasingly video-focused algorithms, social video is fast becoming the most visible aspect of social media marketing. Some companies have
Measuring ROI on Video Marketing Campaigns [Infographic] Read More »
This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was
How Bettina Hein Grows Video Ad Platform Pixability 100% per Year Read More »
