StockSnap / Pixabay Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video The table below is […]
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Plus examples of what make an effective explainer video Oscar Wilde used to say that experience is the name we give to our mistakes. However, you don’t need to be as seasoned as good ol’ Oscar to know that. When it comes to video marketing, you can’t afford to make those mistakes in the first
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If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly a secret that internet video consumption has seen enormous growth year after year. After all, video currently represents three quarters of all internet traffic and Cisco forecasted that that number will be 80% by 2019. Let there be video. Source: EDM
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Use video to enhance your digital marketing strategy Days of old fashioned mass ads “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is more precise targeting. Video is one approach you may not have considered. Video advertising today is organized more along the lines of
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Let’s start with a few statistics about Facebook video: Daily active Facebook users have reached 1.13 billion — which is up 17% from last year Daily active mobile Facebook users have reached 1.03 billion — which is up 22% from last year Facebook generates 8 billion video views every day — which is 100% growth in just
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3 ways to integrate TV advertizing into your digital strategy Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher. For years, Amazon had competitors. But no one can compete with the
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6 top tips for creating a strategic social video on a budget It only takes one train journey or a merry stroll through our towns to notice people of all demographics are glued to their phones. Much of the content they’re consuming is video and not just any video but mobile first video on social
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How to Be a Great Storyteller Marketing is all about developing relationships with audiences. Take it from Manny Rodriguez, the CMO of UCHealth and a true renegade thinker. Rodriguez changed the university clinical network’s image by marketing for people, not to them. Through storytelling, he provides a personal touch to advertising that other hospital networks
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StockSnap / Pixabay The saying from a video guru in the early noughties would have gone something like this… ‘A picture paints a thousand words; a video shows a thousand pictures.’ So, what makes video more powerful than imagery? The simple answer is that it can convey emotion in a way static imagery or words
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It’s not at all surprising that video conferencing is becoming immensely popular at present. Irrespective of where they are physically situated, business executives, individuals, and groups usually interact with one another in real time by making use of video conferencing. Besides organizing a meeting or conference, people can also use video conferencing tool to have
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