Our Top Digital Marketing Companies of 2017 9.7/10 9.6/10 9.6/10 9.55/10 9.4/10 NOW WITH MORE! This post about the types of content viewers love was updated for 2017 to reflect new information and more examples! 70% of marketers say that video is responsible for more conversions than any other type of content. Video continues its onward […]
12 Engaging Types of Video Content that Viewers Love to Watch Read More »
I owe the following high school science teachers an apology: Mr. Herzberg, Mr. Hanson, and Mrs. Boudreau. I was one of those kids in high school who said, “When am I ever going to use this in real life?” As a student, E never equaled mc2. I thought acid and base sounded like a cool
Art + Science: Why Video Marketing Works Read More »
Are your video ads optimized to their full potential to improve audience watch time and engagement rates? If no was your answer, then this is the article for you! It’s easy to get lost or confused in the array of technology that is now readily available for marketing your brand or product online. The benefits
3 tactics you need to know to improve your video ad performance Read More »
How to harness the power of vertical video Remember the emergent days of online video? Those primitive, pixelated clips were laughable at best. Social media is one of the biggest catalysts changing the video landscape, especially when it comes to creating new outlets for content distribution. With faster internet and smarter phones redefining how video
Vertical Is the New Black: 3 Aspects of an Effective Vertical Video Read More »
The event positioned the brand as a leader in technology innovation by creating interesting and engaging live video for GE customers. 4. Feature Behind-the-Scenes Clips One last way to use livestream video in B2B is to feature a “sneak peek” into the company’s inner workings. Why? Because when marketers are always trying to show the
Why Live Video Might Be the Future of Content Marketing Read More »
Have you ever wondered why we often have so many lights when we go on a video shoot? Or how we’re able to make an interview appear to have natural light when it was shot in an interior room? You might be surprised to know that a lot more goes into lighting a video than
What Does Lighting a Video Shoot Have to Do With the Expanding Universe? Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for leveraging YouTube for your business. You have a business and you’re looking to expand your reach, grow your audience, and increase your sales. If you’ve heard that advertising on YouTube is an inexpensive and lucrative means of doing this and aren’t sure how to get started, then you
Are You Exploiting YouTube’s Cheap Advertising Platform Yet? Read More »
So, what’s Mention anyway? We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier. So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad
5 Key Elements of a Perfect Product Video Read More »
In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build
Ultimate Guide to Running Ads on Instagram Stories Read More »
Conversational content and video: a hidden goldmine Engagement is at the core of brand success. Without it, customers won’t grow to love, trust, and rely on your products and services. Video provides one more tool in fostering those relationships in a market that is increasingly competitive. A study by comScore, a website that measures online
Video Marketing: The Savvy Strategy for 2017 Read More »
