Video Marketing

12 Engaging Types of Video Content that Viewers Love to Watch

Our Top Digital Marketing Companies of 2017 9.7/10 9.6/10 9.6/10 9.55/10 9.4/10 NOW WITH MORE! This post about the types of content viewers love was updated for 2017 to reflect new information and more examples! 70% of marketers say that video is responsible for more conversions than any other type of content. Video continues its onward […]

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Vertical Is the New Black: 3 Aspects of an Effective Vertical Video

How to harness the power of vertical video Remember the emergent days of online video? Those primitive, pixelated clips were laughable at best. Social media is one of the biggest catalysts changing the video landscape, especially when it comes to creating new outlets for content distribution. With faster internet and smarter phones redefining how video

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Why Live Video Might Be the Future of Content Marketing

The event positioned the brand as a leader in technology innovation by creating interesting and engaging live video for GE customers. 4. Feature Behind-the-Scenes Clips One last way to use livestream video in B2B is to feature a “sneak peek” into the company’s inner workings. Why? Because when marketers are always trying to show the

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Are You Exploiting YouTube’s Cheap Advertising Platform Yet?

NOW UPDATED! This post was expanded for 2017 with new tactics for leveraging YouTube for your business. You have a business and you’re looking to expand your reach, grow your audience, and increase your sales. If you’ve heard that advertising on YouTube is an inexpensive and lucrative means of doing this and aren’t sure how to get started, then you

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5 Key Elements of a Perfect Product Video

So, what’s Mention anyway? We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier. So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad

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Ultimate Guide to Running Ads on Instagram Stories

In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build

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Video Marketing: The Savvy Strategy for 2017

Conversational content and video: a hidden goldmine Engagement is at the core of brand success. Without it, customers won’t grow to love, trust, and rely on your products and services. Video provides one more tool in fostering those relationships in a market that is increasingly competitive. A study by comScore, a website that measures online

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