We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad. […]
If you’re trying to grow your YouTube channel, do you have a set strategy in place to do so? YouTube boasts more than one billion users, and with so much traffic, you need to have a set strategy to build brand awareness and garner views. It takes more than uploading lots of content and waiting
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There’s no getting around it. The video format is here to stay and your brand has to commit to it to grow. It’s become a tool that marketers are turning to for quick wins. In fact, as many as 71% of marketers say that video helps them drive more conversions than any other form of
Step-by-Step Guide to Creating Engaging Videos to Grow your Brand Read More »
Find out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver results. Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to
Most people are thrilled when they finally finish their video. They can’t wait to show the world their masterpiece. However, they are so busy with the production that they forget about the thumbnail. This can be a HUGE mistake! A video’s thumbnail is often the first thing that a person sees. If your viewers don’t
NEWLY UPDATED! This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Enjoy! “Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and
Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these questions, brands typically try to answer them all at once with an
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Video content is quickly becoming king in the world of content marketing. These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube and even brand websites, videos are fast becoming the most important method of communication. You
By Caroline Manning If you aren’t already using video to promote your business, it’s not too late to start. Follow this smart advice for adding video to your company’s overall marketing strategy. 1. Making a video for the sake of having a video is not a good strategy No matter what industry you’re in, you
YouTube is not the only video sharing platform you should care about anymore. Facebook has become a strong competitor to Google’s brainchild in recent times. What’s more, it was found that the average engagement rate of Facebook video posts is 6.01% (2018), the highest when compared to photo, link and status posts. Also, the average
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