When it comes to promoting and growing a business, everyone knows that video is king. But what’s often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re […]
The Video Structure that Big Agencies Use to Create Successful Videos Read More »
Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets in order to rise above competitors. As such, marketing departments are
Video Content Marketing Gold: Your Subject Matter Experts Read More »
By Brianna Pyne If video isn’t already an integral component of your content marketing strategy, then you may already be falling behind the curve. According to the Cisco Visual Networking Index, video is forecasted to account for 80% of all internet traffic in 2019. This means consumers are more than ever relying on video for
Video SEO: 5 Ways to Optimize Your Videos for Search Engines Read More »
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social
22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond Read More »
By now, you’re likely aware of the growing popularity of Instagram Stories, and its unique ability to reach customers where they already are. With the introduction of Shopping in Stories, it’s even easier for consumers to explore brands, find new products, and make purchases right on the platform. Essentially, shoppable Stories are streamlining the customer
How to Differentiate Your Brand On Instagram Stories [Infographic] Read More »
The success of your video marketing strategy often lies in the details you overlook No one would be surprised to learn that videos have become an essential marketing tool across all industries. We’ve been experiencing sustained growth in demand for video content for quite some time now and you can see it all around. Consumers
6 underrated SEO areas that will improve your video performance Read More »
“Attention shoppers: there’s a sale happening right now — on your phone.” Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce. According to Kleiner Perkins’
Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Video content appeals to viewers that are both being introduced to
5 Tips to Create Marketing Videos that Engage Your Audience Read More »
We all know that video is the future, but just to confirm it, according to Facebook, users spend 3x longer watching live video than static content: Even if you’re starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based,
How to Make Your Live Video a Guaranteed Success Read More »
Hate it or love it, you can’t deny the value of email marketing to grow an audience and increase sales. Even though this marketing channel is now almost 50 years old — you read that right — there are still lots of ways to increase the performance of your email marketing campaigns. One way to do
Step-by-Step Guide to Improve Your Email Marketing Campaigns With Video Read More »
