By Lilach Bullock The importance of using video to promote your business cannot be understated. With 82% of Twitter users consuming video content via the app, and close to half (45%) of individuals devouring over an hour of visual content on either Facebook or YouTube each and every week, the expectations of modern audiences is […]
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High-quality video content is extremely powerful. For businesses wanting to drive tangible success in modern digital marketplaces, understanding how to produce engaging video it is arguably more important than ever before. Research conducted by Wistia in 2016 highlights some notable video engagement statistics including: 2-minute long videos are excellent engagement generators A clear drop in
Crafting an indelible and enduring brand identity is essential to differentiating your business from your competition. Your brand needs to deftly affect the way in which customers view and asses your your business and evaluate your relevance to them, their lives, their challenges and their lifestyles. All too often up and coming brands seem to
You’ve worked at your company for years. You help make all the decisions, people look up to you, and you’re about to star in a video on your company’s website, social media channels or maybe even on TV. In order to most effectively convey your message, it’s important to look your best! Video is beginning
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If you’ve ever run a video ad campaign on Facebook, you know that you have to choose an objective. Sounds easy enough, right? You just choose one, upload your video, and it’s all systems go. But how do you know that you’re using the correct objective? And what happens if you use the wrong one?
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Pexels / Pixabay In addition to being an increasingly popular hobby, drone filming and aerial photography presents a variety of benefits and opportunities for businesses and would be brands looking to capture stunning vistas and bring new perspectives to familiar and unfamiliar landscapes. There can be a steep initial learning curve when it comes to
Joshua_Willson / Pixabay The power of video marketing is undeniable, and explainer videos are increasingly being used to drive value propositions and awareness of brands. There are two types of explainer video; animation and live action. Whilst animation is often favored, live action explainer videos also have great benefits. As the saying goes, ‘people
What The Social Video Trend Means For Digital Marketers Video is taking over the web, so it’s perhaps no surprise that video is completely re-shaping the face of social media. As a new eMarketer report points out, video is now center stage on every major social media platform. Views are up, engagement is up, and yes, ads
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Video marketing is no longer something to ‘dabble in’ if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever Video consumption is on an upward trend and
Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer
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