Video marketing has been steadily growing over the past few years and is showing no signs of slowing down The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, the fact that many sites are adding more features for video streaming (such as Instagram’s […]
How a build a robust video marketing plan on a shoestring budget Read More »
Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter – nothing can overtake videos now. According to the latest stats, video content is
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YouTube, the most popular website for videos in the world, sees over 1.8 billion logged-in users every month. It is only natural that marketers are inclined to explore the immense potential of YouTube as an advertising tool: However, with more than 400 hours of video being uploaded to YouTube every minute, making your content stand out
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mohamed_hassan / Pixabay If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as well. When you make use of a video campaign, you’re
Simple Tech for Small Business Owners, Part 7: Video Campaigns Read More »
Joshua_Willson / Pixabay A year ago, you launched a website, complete with a store, numerous product pages, and even a blog. Over time, you saw your site sessions increase, you saw growth in your social media following, and you received positive feedback from customers happy with their purchases. But, even so, your sales are somehow
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Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019: “Digital marketing is going to change in 2019,” says NeilPatel. “What’s been working for the last few years is not anymore.
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Chart of the Week: Most marketers say that video content as a marketing tool is becoming more important and more are reporting greater satisfaction in its results We all know that video content is effective and resonates well with an audience. In fact, for the fifth row in a year, marketers have said that video
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There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through a mobile device. Experts predict that by 2019, traffic from internet videos will account for
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If you’re receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the “premium” label Industry leaders like to lob around the term “premium” when describing content, but the definition of what is premium – and what isn’t – is highly subjective. To quote Inigo Montoya:
Premium or not? How to spot the content consumers will covet Read More »
Chart of the week: Digital video views on mobile hit an all-time high in Q2 of the year, as more people watch video content on smartphones Q2 of this year saw the percentage of digital videos viewed on a mobile device go over 62% for the first time. According to Ooyala’s latest quarterly Global video
