Video Marketing

Are vertical videos the future of your video marketing? [Infographic]

Right now, video content is slowly shifting to favor mobile devices by turning vertical As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share. The majority of […]

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Live Streaming Videos: The Most Powerful Way to Share Content

audience engagement, audience interaction, brand video, broadcasting, call to action, facebook live, live streaming video, Live Video, Marketing Strategy, periscope, Q&A, twitter, video content promotion, Video Marketing, video quality, YouTube / Good To SEO

Ready, set, action! Live streaming videos are taking a leading place as one of the most powerful tools to share content and reach a broader audience both for individuals and businesses. Recent research reveals that 80% of the respondents would rather watch a live video of a given brand than read a blog post and 43%

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8 Tips for Successful Mobile Video Advertising

Digital Marketing, Engagement, Facebook, marketer, Mobile, Mobile Marketing, Mobile Video Advertising, Netflix, Video Marketing / Good To SEO

When it comes to engagement – videos rule. Even a 10-second video has the ability to tell an extensive story, generate a generous amount of emotional cues and appeal to a wider range of our senses better than any other form of content. And the reason is pretty obvious: our brain absorbs visual content better than

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20 Pre-Production Tips to Create Successful Video Content in 2019

audience, b2b, B2C, Brand, budget, call sheet, Content marketing, equipment, location, message, pre-production, production schedule, ROI, script, shot list, storyboard, video content, video length, Video Marketing, video production / Good To SEO

UPDATED! This post was expanded and updated for 2019 to include fresh new information. Are you wondering why so many content marketing teams are yet to take advantage of video—even with all of the statistics and case studies that prove its effectiveness? Case in point: 78% of people watch online videos every week, and 55% view

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5 Ways Animation Can Enhance Your Brand

Video Marketing / Good To SEO

Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your customers will listen to. With animations being shared more than ever across social media platforms, what was once associated with children’s cartoon shows is now a powerful aid to any marketing campaign. So, why should

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Consumer brand marketing made creative by Honda

Consumer brand marketing, Video Marketing / Good To SEO

Consumer brand marketing made creative by Honda We look back to 2003 and Honda were struggling to make a sustainable impact in the European markets so turned to brand marketing . They had seen a decline in sales since 1998 and their 2nd position to Toyota had been lost to Nissan. Japanese car placement in the European

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The 5 Best Ways to Start Videos

Video Marketing / Good To SEO

So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is. Spoiler Alert: I’m not a fan of leading with a logo. Why? Because your audience’s time is valuable. Leading with a logo gives them a

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The Best Tricks to Rank Higher On Google With Video Content

Advertising & PR, animated explainer video, Arts, Content marketing, Entertainment, explainer video for business, Media, Video Marketing / Good To SEO

By Victor Blasco There are billions of new hours of video content being uploaded to the internet daily. This can be either very intimidating or very exciting, depending on how you see it. It’s exciting because our culture lives in such a great era of information. Just imagine, 5 billion videos are watched on YouTube

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The Ultimate Guide to YouTube Advertising in 2018

facebook ads, Google ads, Optimize Your YouTube Channel, ROI of YouTube Ad Campaigns, search engine, Video Marketing, YouTube Ad Campaign, YouTube Advertising, YouTube advertising formats, YouTube advertising metrics, YouTube SEO / Good To SEO

There’s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for “the year of video,” don’t be tricked into thinking video is just a marketing fad. Source Considering that YouTube is the second largest search engine in the world, you’re definitely missing out if

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Is Live Video Still a Thing?

Video Marketing / Good To SEO

Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean the end of the world? No, it wouldn’t be that

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