To say that video has become one of go-to marketing tools over the last couple of years feels like an understatement. Video content has seen astonishing growth, with Cisco predicting that by 2021 80% of all Internet traffic will be video. Consumers are eager to watch more videos and brands are responding accordingly. From Facebook’s […]
9 SEO Areas to Focus On to Boost Your Video’s Visibility Read More »
Look around you, people are either watching vlogs and video interviews or enjoying branded video content and live stream recordings. This goes to imply that video marketing is at its peak as people are engaging with video content more than ever before. Talking about video marketing, one cannot help but mention YouTube, the platform synonymous
Eight tips to getting your videos ranked on YouTube in 2019 Read More »
When it comes to staying one step ahead of your competitors, you need to cover all the aspects of SEO that many of us overlook. See, there’s a lot to SEO. There’s on-site SEO, there’s off-site SEO. There’s technical SEO, backlinks and so on. A crucial part of SEO that can give you that extra bit
Overlooked SEO: Optimizing Images and Video For Search Read More »
When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location. But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube. According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world.
Search industry has seen its share of updates over the years. The folks that have been in the industry long enough know Google introduces multiple changes in its search algorithm yearly. These changes range from being minor to major changes. Panda, for instance, affected the search engine result page (SERP) in substantial ways. When such
How did the 2018 SERP changes impact organic search? Read More »
Just how big is YouTube these days? According to a really cool infographic that was released earlier in 2017, there are some pretty incredible statistics: YouTube is available and used in 88 countries around the world It is the second largest social media platform with over 1.5 billion monthly users, second only to Facebook (2 billion) and
5 YouTube optimization tips to improve your video rankings Read More »
In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you won’t be wrong in calling Bill Gates a soothsayer. But he couldn’t have foreseen the kind of content that would dominate the online space: video. Videos have a hegemonic online presence. But,
So you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except,
How to optimize your videos for YouTube: Best-practice tips Read More »
Video is booming as a content marketing medium. People love watching videos online, and producing great video content is quickly becoming one of the most surefire ways to command attention and grow a following. In fact, by 2019, video is expected to drive an astonishing 80% of all internet traffic. Clearly, it’s important for businesses
Google videos vs. YouTube: Which is the best video search engine? Read More »
