video

Facebook missteps highlight what happens when you can’t trust platform metrics

A-Post to MarTech Today, Channel: Video, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Marketing, Facebook: Video, Google: YouTube, Social media marketing, Social Media Marketing: Advertising, video /

Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of a video view time. The following year, it acknowledged over-charging advertisers for clicks on link-based mobile video carousel ads. As recently as October, Facebook video ad counts made the news again when a […]

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Introducing the Indexing API and structured data for livestreams

API, crawling and indexing, rich results, search results, structured data, video /

Over the past few years, it’s become easier than ever to stream live videos online, from celebrity updates to special events. But it’s not always easy for people to determine which videos are live and know when to tune in. Today, we’re introducing new tools to help more people discover your livestreams in Search and

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Why You Need a Customer Testimonial Video for Your B2B Business

Content marketing, Demand & Lead Generation, landing page, lead generation, Lead Management, Lead Nurturing, Marketing Strategy, video /

B2B marketers often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be used in

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YouTube drops paywall from some Originals, explores advertising

Channel: Display Advertising, Google: YouTube, video /

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ad-supported platform with 2 billion users. Until now, only consumers paying for the subscription-based YouTube Premium service, available in 29 countries, could see most of YouTube’s original programming. In 2018, YouTube

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YouTube launches Stories feature for creators with 10K subscribers

Channel: Video, Google, Google: YouTube, video /

YouTube has launched its own version of Stories, giving creators with 10,000 or more subscribers access to the new content feature. First launched by Snapchat, Stories have become a popular form of content across Facebook, Instagram. YouTube’s version will keep Stories accessible in the mobile app for up a period of seven days — lengthening

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Five examples of brands using vertical video

Mercedes-Benz, National Geographic, Netflix, social advertising, Spotify, vertical video, video, video advertising /

2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.” Vertical video is nothing new, of course – Snapchat first pioneered the format in 2003. However, along with IGTV, as well as the launch of vertical ads

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YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back

Channel: Video, Google, Google: AdWords, Google: YouTube, video /

How YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that will show two skippable pre-roll or mid-roll ads — one right after the other. Currently being tested on desktop only, ad pods will soon roll out on mobile and connected TVs. The units

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17 marketing campaigns with a positive message for women

Advertising, Content, Content marketing, International Women's Day, social, social campaigns, social content, video, Video Ads, video content, YouTube /

The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re seeing a sea-change in the way brands represent and market to women, fuelled by social and political movements. There’s still work to be done, of course. That beach body campaign wasn’t all that

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Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday

A-From MTT, Channel: Martech: Marketing, video /

Walmart is making it even easier for kids to discover the toys they want this holiday season. The retail giant has launched an interactive video Toy Lab, where children can see and, to some degree, interact with 20 selected toys that have been rated highest by kids. This is Walmart’s first interactive video effort. “Everyone

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