video

IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback

Amit Shetty, senior product director of video & audio of the IAB Tech Lab, made the announcement The Interactive Advertising Bureau (IAB) Tech Lab released final specs Thursday for its digital Video Ad Serving Template (VAST ). VAST 4.1 incorporates what the organization says was an “unprecedented” amount of feedback collected during the public comment period, which

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Video advertising’s bright future and what you should be doing now

Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be hard to look at the bigger picture or anticipate what the next big trend might be, but in this article, I’ll share where I anticipate we

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5 ways to make your holiday advertising campaigns more profitable

For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are a variety of tricks you can use to reach the right customer base and give them an online shopping experience that will not

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Fullscreen offers marketers another YouTube brand safety tool

Although YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’ battle for brand safety on that popular video platform is a long ways from being over. Now there is another tool in that struggle. Los Angeles-based social entertainment company Fullscreen is undertaking a new direction with

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Facebook’s video ad revelations prove that marketers must think like consumers

“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video. The “pivot to video” was carried out under the sincere belief that video advertising was an untapped goldmine that

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