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Autopilot debuts real-time collaborative customer journey map

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics, video /

A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches. To […]

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How to create GIFs in Photoshop: A beginners’ guide for marketers

creative, gifs, video /

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not

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Great storytelling: Why your brand should be the supporting character, not the hero

Content, Content marketing, creative, video /

According to a recent independent study sponsored by Prezi, 42% of respondents have taken action in the last year to hide or suppress adverts that are not relevant to them. Furthermore, 66% of respondents admitted to consuming videos they hadn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by

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How to Create an Attention-Grabbing Instagram Stories Ad

brand awareness, conversions, cost per click, CPC, Facebook, influencers, Instagram, Instagram Stories Ads, Instagram Stories Advertisement, Pay Per Click, photo app, Social Media, traffic, video /

With over 400 million daily active users of Instagram Stories in 2018, it is no surprise that many businesses are turning their focus to the power of Instagram Stories advertising: Source With 1 billion active monthly users, Instagram is one of the most popular photo- and video-sharing apps. Take a look at these Instagram stats: 

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Reddit surpasses 1 billion monthly video views

Channel: Video, Reddit, Social media marketing, Social Media Marketing: Advertising, video /

A year since launching native video, Reddit reports it is seeing more than a billion video views per month on average. The platform says it has experienced a 38 percent growth in native videos since the start of the year, with advertisers seeing higher conversion rates and more engagement with video ads. Why you should

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Building an In-Platform Facebook Funnel

Amazon Marketing Services, Amazon News, audience, b2b lead generation, bid script, Case Studies, client partnership, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, Facebook, facebook ads, Facebook Ads Case Study, facebook analytics, facebook budget optimization, Facebook budgets, facebook dynamic creative, Funnels, Google updates, how drift works with ppc, How To, Lead Gen, marketing ideas for drift, non-branded, Optmyzr, paid search drift, paid social, ppc insight, PPC Strategy, ppc tactics, Remarketing, Seller Central, site speed, social, social advertising, Social Media, spreadsheets, video, Video Ads /

Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a

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How marketers cope in an increasingly-skippable advertising environment

Channel: Display Advertising, Display Advertising Column, native advertising, video /

If you’ve seen the “15 Million Merits” episode of “Black Mirror,” you’ll know why it’s sparked so much conversation about advertising and its role in our culture. If you’ve not seen it, here’s a quick recap: In a not-too-distant future, advertisers charge people credits or “merits” to skip ads. They make sure the ads are

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YouTube gives more creators option to monetize channels

Channel: Video, Google, Google: YouTube, video /

YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions to their channels, giving paid subscribers access to account badges, emojis, members-only posts in the

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