Twitter is making it easier for users to find live broadcasts from the accounts they follow, while at the same time giving advertisers running in-stream video ad campaigns prime real estate by pushing video content to a prominent position on the app. Announced via a Tweet yesterday, the company said it would be putting livestreams […]
Twitter gives video ads a subtle lift, puts livestreams atop the timeline Read More »
Inbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with business video platform Vidyard. The new capability, which highlights the growing importance of video in business, operates inside the HubSpot dashboard for marketing, sales or service, Vidyard co-founder and CEO Michael Litt said. Previously, HubSpot
HubSpot adds on-board video capability with Vidyard integration Read More »
YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First launched in June 2015, the video creation service offered by YouTube was expanded to more than 170 US cities in March of this year. Through the Director onsite program, companies that committed to
YouTube to end Director onsite services on October 31 Read More »
Facebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching Ad Breaks across five markets — the US, UK Ireland, New Zealand and Australia. The company is also rolling out its Creator Studio globally, the video management tool that includes video performance metrics. Monetizing video
Facebook opens up video ad opportunities to more creators as it takes Watch global Read More »
YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen within a YouTube profile’s account will show how much time the user has spent on the app that day, the previous day and over the past seven days. This latest feature comes a
YouTube gives users more ways to track the amount of time they spend on the app Read More »
Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs, the company announced in a blog post on Wednesday. Facebook first mentioned plans for
Facebook rolls out mobile-first video creation tools for advertisers Read More »
Twitch, the Amazon-owned livestreaming video platform for gamers, announced today that it will no longer offer an ad-free experience for Twitch Prime members. After re-evaluating Twitch Prime benefits, the company says it will begin displaying ads on September 14. According to the Twitch company blog, the decision to monetize its Prime membership was driven in
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width
Pinterest opens up wide-format Promoted Videos to all advertisers Read More »
Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. And viewers can share their reactions about that favorite “Friends” episode via video or text posts. Now, the Santa Monica-based firm behind the app has taken the
TV-watching viewer app TV Time launches an analytics platform Read More »
In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households. Now, the San Francisco-based firm is integrating its TV service with Adobe’s Advertising Cloud and Audience Manager, so that the marketing cloud can offer access to
