video

Facebook rolls out social video feature Watch Party to all Groups

Channel: Video, Facebook, Facebook: F8, Facebook: Video, Marketing Tools, video /

Making good on a promise made at May’s F8 Developer Conference, Facebook rolled out its Watch Party video tool to a general audience Wednesday. Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has been in use by a small group of beta users until now. The initial rollout, announced

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YouTube app adds new time well spent options, including a break reminder

Channel: Video, Google: YouTube, video /

The YouTube app is getting a time well spent feature that was first launched on its Kids app, as well as two new options designed to limit distracting notifications. The latest updates aim to build on Google’s support of digital well being. Questions remain whether these increasingly popular options to give users more insight and

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Planning to make a video ad or other video asset? 3 things to consider

Channel: Video, Content marketing, Content Marketing Column, video /

Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads start with a great advertising strategy. Video advertising is no exception. In fact, creating a video ad tends to

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SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads

Channel: Content Marketing, Channel: SEO, Search Marketing Column, SMX conference, video /

Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change that. Hopefully, after reading this, you’ll

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Is YouTube serving up more pre-roll & mid-roll video ads?

A-Post to Search Engine Land, Channel: Video, Google, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Marketing, Google: YouTube, Social media marketing, Social Media Marketing: Advertising, video /

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the Maschine Masters channel:

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Video and search: YouTube, Google, the alternatives and the future

Google, google search, search engine, Search Engines, Search Marketing, search results, SearchEngineWatch, SEM, SEO, SEOs, Social Media, video, video search, Yahoo, YouTube /

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Currently, one third of all time spent online is accounted for by watching video and it is predicted that 80% of all internet traffic will

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The future of TV advertising in today’s digital world

A-From MTT, Channel: Martech: Advertising, Martech Column, video /

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn’t been the only one. But, while many pundits proclaimed the

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