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Two kinds of video ads help break through the dilemma of interruptive marketing

A-From MTT, Channel: Martech: Advertising, SEO BLOG, video /

Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting ads. At a breakfast hosted by the Interactive Advertising Bureau (IAB) in New York City, Head of Market Development Frank Maguire from native ad platform Sharethrough highlighted the bad news. […]

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Why Brands Need to Take the Plunge Into VR Today

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In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not

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5 Ways Visuals Can Help You Conquer Social Media

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5 Ways Visuals Can Help You Conquer Social Media Does your company rely on online sales in order to boost profits? In this guide we’ll look at strategies you can use right now to increase the effectiveness of your social media marketing efforts. Customers love social media because it’s an instant two-way communication portal with

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How Bettina Hein Grows Video Ad Platform Pixability 100% per Year

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This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform. Bettina is a lifelong entrepreneur and has never held a “real” job. Right after graduate school, she started her first business, which was

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YouTube announces more moves to chip away at TV ad budgets

A-Post to MarTech Today, A-Post to Search Engine Land, Channel: Video, Google, Google: YouTube, SEO BLOG, video /

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is

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YouTube removed more than 8M videos for violent & extremist content during Q4 2017

Channel: Video, Google: YouTube, SEO BLOG, video /

Bloomua / Shutterstock.com In its first-ever community guidelines enforcement report, YouTube says it removed 8,284,039 videos for violent or extremist content between October and December of 2017. Of the more than 8 million videos taken down, 6.7 million were initially flagged by a machine versus a human — and, according to YouTube, 76 percent of

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