A new visitor comes to your website, finds just what he/she was looking for, clicks on BUY and you’re done. Ha! That doesn’t happen, does it? In reality, a visitor or prospect takes their own sweet time, researching and comparing across other websites, before they make the buying decision. But the least you can do […]
How to Create A High-Value Lead Magnet to Quickly Grow Your Email List Read More »
On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream ads must be a minimum of 30 seconds long, but the new TrueView for reach
YouTube’s new TrueView for reach format makes bumper ads skippable Read More »
Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content discovery platform’s first sustained offering of outstream video ads. Outbrain’s grid of recommended stories appears as thumbnails underneath a site’s stories, providing “other content you may like.” The video ad will appear above or below the
Outbrain partners with Telaria to offer video ads Read More »
LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announced early Thursday. The platform rolled out native video uploading to users last August. As expected, Thursday’s announcements mark the first roll out of video capabilities designed
LinkedIn is rolling out native video advertising & video for Company Pages Read More »
If you have a business, you are aware of the ‘marketing funnel’ which helps you tailor your sales approach to meet the specific needs of prospects at different stages of the funnel. However, a theoretical understanding of the funnel doesn’t mean that you are instantly able to transfer this knowledge to a sustainable set of
How to Guide Customers Through a Marketing Funnel with Interactive Content Read More »
Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and
Connatix launches Stories for Publishers to bring native Story units to mobile sites Read More »
Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos have been found to be the easiest way to explain your selling points). But how easy it is to really
Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — at SMX West in San Jose, California, Tuesday morning. Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView for Action.
Google extends custom intent audiences to YouTube, launches TrueView for Action ads Read More »
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television. Now, TV measurement service TVSquared has announced a new partnership with LiveRamp. For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital
Google offers a broad range of resources, in multiple languages, to help you better understand your website and improve its performance. The recently released
Introducing the Webmaster Video Series, now in Hindi Read More »
