video

Google reportedly pitching publishers on YouTube video player with ad inventory controls

A-From MTT, Channel: Video, Google, Google: YouTube, SEO BLOG, Uncategorized, video / Good To SEO

Just as Google has issued another update on its efforts to address advertisers’ brand safety concerns on YouTube, AdvertisingAge is reporting the company is shopping a new YouTube solution for publishers. According to Ad Age, YouTube is offering publishers the ability to control the ads served on their YouTube videos when they use its video […]

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YouTube to sunset Video Editor & Photo slideshows on September 20

Channel: Video, Google: YouTube, SEO BLOG, video / Good To SEO

According to a post in the YouTube help forum, creators will no longer have access to the site’s Video Editor or Photo slideshows as of September 20, 2017. YouTube says it is closing the features as a result of limited usage. “We’re retiring them to focus our efforts on building new tools and improving on

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How to Use Content to Boost Your E-Commerce Sales

Brand, Case Studies, competition, Content, Content marketing, Customer, E-Commerce, Facebook, Google, Images, infographics, organic traffic, outsourced content, paid traffic, product description, Sales, SEO BLOG, shopping online, Social Media, video / Good To SEO

The advent of the Internet made instant worldwide communication commonplace. As the old saying goes, where there is communication there is commerce. The natural outcome of the reach and availability of the web was e-commerce. Using content to boost your e-commerce sales is a strategy that is now used by many business owners to reach

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self-serve ad creation tool converts horizontal videos, websites into vertical video ads

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

One of the knocks against advertising on Snapchat is that it’s hard to make ads for Snapchat. The mobile app’s insistence on vertical video compels advertisers to create campaigns from scratch rather than reusing ads that ran elsewhere. Now Snapchat is addressing that obstacle. On Monday, Snapchat officially rolled out a browser-based ad creation tool,

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Why Live Video Might Be the Future of Content Marketing

Live Video, live video marketing, Marketing Strategy, SEO BLOG, video, Video Marketing / Good To SEO

The event positioned the brand as a leader in technology innovation by creating interesting and engaging live video for GE customers. 4. Feature Behind-the-Scenes Clips One last way to use livestream video in B2B is to feature a “sneak peek” into the company’s inner workings. Why? Because when marketers are always trying to show the

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content marketing year finalist rei paolo mottola

How REI is Unlocking the Power of Long-Form Video

Content Marketers of the Year, Content Marketing Examples, SEO BLOG, video, Visual Content and Design / Good To SEO / 5 Comments

Editor’s note: Paolo Mottola is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. With Mark Zuckerberg recently identifying video as a “mega trend” with the same game-changing potential as mobile, the

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Are You Exploiting YouTube’s Cheap Advertising Platform Yet?

ad campaign, AdWords, marketing campaign, Paid Advertising, pay per click campaign, retargeting campaign, ROI, SEO BLOG, video, Video Marketing, YouTube Ad Campaign, YouTube Advertising / Good To SEO

NOW UPDATED! This post was expanded for 2017 with new tactics for leveraging YouTube for your business. You have a business and you’re looking to expand your reach, grow your audience, and increase your sales. If you’ve heard that advertising on YouTube is an inexpensive and lucrative means of doing this and aren’t sure how to get started, then you

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5 Key Elements of a Perfect Product Video

branding, Digital Marketing, Marketing, Most Popular, SEO BLOG, video, Video Marketing / Good To SEO

So, what’s Mention anyway? We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier. So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad

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What we learned from SEO: The Movie

Barry Schwartz, Brett Tabke, Danny Sullivan, google algorithm updates, history of search, Industry, Jill Whalen, John Lincoln, Matt Cutts, Panda, Penguin, Rae Hoffman, Rand Fishkin, SEO BLOG, SEO: The Movie, transparency, video / Good To SEO / 1 Comment

Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for

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How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships

ads, AdWords, Amazon, audience, blog, campaign, cold, Content marketing, conversion, Crazy Egg, customers, heatmap, InfusionSoft, Keywords, landing page, lead magnet, Marketing Funnels, Podcast, Sales, SEO BLOG, success, traffic, video, warm & hot traffic / Good To SEO

NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long as potential customers visit your site, it hardly matters how you refer to them, right? But here’s the catch: no two web visitors are alike.

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