Chart of the week: 98% of B2B marketers now accept that content performance justifies its cost, with the main goal for content marketing being conversion Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is […]
Converting customers is main content goal for B2B marketers Read More »
Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over 11 percent overnight. This further complicates the
Content alone is not going to win the streaming war. Here’s why Read More »
Vimeo has added 1,000 video clips to its Stock inventory, expanding the number of available videos paid members can use. The newly added footage is worth more than $60,000 of stock video clips, according to the company. Why you should care Vimeo’s Stock video library offers marketers without access to big video budgets the ability
Vimeo bulks up its stock video inventory, giving video marketers access to more footage Read More »
Slime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views last year. Big box retailers are reporting glue shortages across the country. Crafting brands are getting into the game, sponsoring content and making last minute products like sparkly glue to jump on the trend.
Why brands need to take ASMR more seriously Read More »
This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more than half of its ad
Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native promoted posts in its mobile apps, native autoplay video ads, calls to action in ads, performance-based ad units and app install ads. Now, new figures from eMarketer indicate the efforts are paying off, with the site
Reddit US ad revenues could top $100M this year amid added focus on ad products Read More »
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video
Mobile app ad fraud scheme stuffed banner ads with multiple video players Read More »
Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more than all social media activity combined. Since leading media platforms operating at the scale and complexity of full economies (compare Comcast’s revenue to Guatemala’s GDP), it’s worth
TV ad platforms have some catching up to do Read More »
Look around you, people are either watching vlogs and video interviews or enjoying branded video content and live stream recordings. This goes to imply that video marketing is at its peak as people are engaging with video content more than ever before. Talking about video marketing, one cannot help but mention YouTube, the platform synonymous
Eight tips to getting your videos ranked on YouTube in 2019 Read More »
Twitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most often watching and engaging with video on the platform. The tool offers an aggregate look at when Twitter users are generally watching videos on the platform. It does not offer publisher-specific insights on when
Twitter’s new tool gives video creators insights to boost engagement Read More »
