LinkedIn has launched live video on their business professional platform and according to marketing experts Neil Patel and Eric Siu, it’s a great new way to get traffic from LinkedIn. “If you go live on LinkedIn they’re pushing it harder than anything else because they have to catch up,” says Patel and Siu. “When someone […]
Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. “Remote employees will always talk about how they feel disconnected from HQ and disconnected from the company,” notes Walker. “That’s just one of
How To Keep Your Remote Employees Feeling Connected Read More »
Ads are annoying. Study after study reiterates the fact that consumers find ad messages intrusive and aggressive. For some reason, even as the ad industry transitions away from traditional media and toward digital, the same ad models are shoehorned into new and exciting channels. Nowhere is this more obvious than in the world of video,
Video on demand’s future requires an ad model built around the experience Read More »
It has been a challenging month for YouTube. As we recently reported, fresh concerns over child safety on the service came to light back on 17th February. In a video published to the site, vlogger Matt Watson details how the service is being exploited by paedophiles who were using comment sections under innocuous videos of
YouTube + child safety: Is the service doing enough? Read More »
Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the
Facebook Showcase offers upfront ad buys against premium video content Read More »
Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled its Advanced Video Advertising Group, a “technology, product and commercial initiative” focused on the expansion and innovation of addressable TV advertising. Nielsen plans to combine Sorensen Media’s addressable
Addressable TV gets a boost as Nielsen buys Sorensen Media Read More »
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show they’re watching. Hulu is currently testing the ad with Coca-Cola and Charmin, and expects to make it generally available for select content by next quarter. The availability of this type of ad is the clearest
What marketers should know about Hulu’s new ‘pause’ ads Read More »
Marketing Podcast with John Jantsch on Including Video on Your Website Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be hands-free, and to just have the content coming at them. There have been numerous studies
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YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. Why you should care YouTube reports that 94 percent of
Brightcove, a video cloud solution for managing, delivering and monetizing video content, announced on Wednesday it is entering an agreement to acquire video ad tech firm Ooyala for $15 million — $6.25 million in cash and the remainder in Brightcove shares. The deal is expected to close in the first half of 2019. Why you
Brightcove to buy video ad tech platform Ooyala for $15 million Read More »
