Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging content for followers and prospective customers. A quick look at our Twitter feed is testament to that. Last month I argued that YouTube channels could […]
Mobile search and video in 2019: How visible are you? Read More »
There is a rather large thing in paid social that has been undergoing massive change in the past year outside of the rise in CPMs and algorithm changes: creative. It’s not hard to see why, given how the market has evolved. There’s been an evolution in the attention paid to creative throughout every platform (dynamic
New-school paid social creative needs old-school teamwork to succeed Read More »
Need to attract your target audience’s attention? Who doesn’t? The challenge: In today’s content saturated environment, Media options and devices have shifted consumer media consumption behavior. So, how do you succeed? By understanding how your audience consumes media now. This includes their: Media habits Device usage Content format preferences Time of day or activities related to consumption Willingness to
Audience Media Consumption Data: How To Improve Your Marketing Read More »
How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world? One thing that particularly caught my eye is the struggle brands are having to entertain, inspire and inform their audiences within the restrictive parameters set by social
Brand builders should go beyond ‘snackable’ content in 2019 – Econsultancy Read More »
As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting
17 Actionable Marketing Strategies You Can Borrow from E-commerce Read More »
YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing advertisers to purchase the ads displayed at the top of its home feed through a cost-per-thousand (CPM) buying model, versus the standard cost-per-day by country purchasing terms. Why you should care YouTube masthead ads
YouTube lets some advertisers buy masthead ads on CPM basis Read More »
Talk to any experienced, well-informed digital marketing professional who is up on today’s latest trends and understands the trajectory of the industry and they’ll be quite clear about one thing: The future of content marketing is video. YouTube, Instagram, Facebook, Snapchat, Twitter, Twitch, Vimeo…everywhere you look, video is flourishing. It’s no longer a question of
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers
When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location. But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube. According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world.
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found. Three brands — Geico, Samsung and Disney — accounted for 15.5 percent of YouTube’s ad revenue in 2018. Why you should care YouTube’s relatively high retention rate indicates
Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers Read More »
