Here at Search Engine Watch we have written quite extensively over the years about how to optimize your YouTube videos to make sure they really stand out. Ann Smarty’s top 5 tips from last year is a handy list. And for YouTube best practice, Pius Boachie’s post is a great read too. As 2019 gets […]
Did you miss the previous part in this YouTube SEO series? No worries, you can catch up right here: 7 SEO Tools for Better YouTube Marketing Are you wondering who’s watching your YouTube videos? What about which videos are performing the best? Your YouTube analytics can show you all that and more! In today’s guide, you’ll learn which metrics
The Secret Sauce To Video Channel Growth (in 2019) Read More »
Though it is only eight years old, Instagram has set many popularity records for social media. Within three months of its launch, it had reached the magic figure of 1 million downloads, becoming the fastest social media platform to reach that figure. In under two years, it had reached 25 million users and by June
Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launching new Facebook brand safety tools. Facebook’s brand safety certification. After more than a
Google announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through the YouTube reservation process and its premium Google Preferred network of top YouTube channels. The 15-second spot is Google’s most popular video ad format and is expected to be fully available across Google properties, including YouTube, in
All advertisers can now buy Google’s 15-second non-skippable video ads Read More »
How product page videos can convert customers on e-commerce pages You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But did you know that you can also use video to convert visitors on your product
3 ways to make your videos stand out on Amazon (and beyond) Read More »
Video is thought to be one of the best forms of content when it comes to generating engagement and leads Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty much taking over the Internet as a whole. It is expected that as early as
Storytelling within marketing is certainly nothing new. The concept – to create compelling stories that convey a brand’s personality or product – is traditionally used to forge an emotional connection with consumers. Consequently, brands tend to report on broad metrics such as brand awareness and levels of trust. But what about sales? According to Google,
Four examples of brands using video for ‘story-selling’ – Econsultancy Read More »
What’s changed in the new Google Search Console? And how might those changes affect us? In this article, contributor Mike Zima gives us a text / video combo showing us around the updated Search Console. Specifically we explore how these updates can be beneficial to small businesses. Watch the nine minute video here, or read
Google Search Console for small businesses [Video] Read More »
Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be” video ad. The brand released the “short film” on Sunday, and quickly generated thousands of reactions, conversations and hot takes about toxic masculinity and whether brands should weigh in on social issues. If
