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2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results

Andy Crestodina, comScore, Content marketing, Dark Social, Edelman Trust Barometer, GetSocial.io, Hootsuite, Madalyn Sklar, Marketing, Parse.ly, social commerce, Social Media, Sprout Social, video /

Does your marketing really need social media in 2019? Specifically are you worried about: As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. Social media provides entryways, visibility and engagement that you can’t […]

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Using Facebook Asset Placement Customization

Advanced PPC Strategies, Facebook, facebook ads, facebook optimization, How To, How To Guides, Image Ads, Instagram, Mobile, Mobile Ads, social, Social Media, video, Video Ads /

Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the

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RE/MAX rolls out new DIY video capability for agents

A-From MTT, Channel: Martech: Content, marketing automation, Marketing Tools, video /

RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is calling it an industry-first, the tool is the latest entry in an expanding group of technologies that are making video creation at scale easier for marketers. The video feature was created in

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Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities

Amazon, Amazon: Amazon Advertising, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, video /

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is available in the U.S. on the IMDb website, Amazon Fire TV devices, Amazon’s Roku channel and on mobile devices via the IMDb app. Why advertisers should care Amazon is estimated to be the third largest digital

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How a build a robust video marketing plan on a shoestring budget

video, video advertising, Video Marketing /

Video marketing has been steadily growing over the past few years and is showing no signs of slowing down The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, the fact that many sites are adding more features for video streaming (such as Instagram’s

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3 inspiring campaigns that remind brands to be human during the holidays

Channel: Content Marketing, Content & Writing, Content marketing, Content Marketing Column, Uncategorized, video /

We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently become more important with consumer trust at a historic low. This development makes trust a vital trait for brands to build—more than one in three consumers

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Effective SEO Techniques that Work in 2019 & Beyond

A/B testing, algorithm, Analytics, Backlinko, blog post, bounce rate, Brian Dean, bucket brigades, Content, copywriting, CrazyEgg, Engagement, Google, Google Analytics, Google Search Console, Google Webmaster, growth everywhere, Images, Keywords, Marketing, Optimizely, page load, pyramid style, Rank Brain, Rankings, search engine, SEO, SEO techniques, SERP, site speed, traffic, video, video seo, YouTube /

UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019!  In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it.

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Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop

Channel: Video, Facebook, Facebook: Advertising, Facebook: International, Facebook: Marketing, Facebook: Pages, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video /

Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the 15-second in-stream ads to 40. It is also launching Watch globally on desktop and Facebook Lite. The company shared a long list of Watch announcements — from the original programs it is

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Hulu launches new private marketplace for its OTT ad inventory

A-Post to MarTech Today, Channel: Video, Programmatic Advertising & Media Buying, video /

Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How will inventory be bought and sold? Hulu is partnering with video management platform Telaria, which has an ad server designed for programmatic and direct-sold video and connected TV and over-the-top (OTT) inventory. Hulu

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Grammarly tops YouTube’s TrueView for Action 2018 leaderboard

Channel: Video, Google, Google: AdWords, Google: YouTube, video /

YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the top. The year-end ad leaderboard focused only on the direct-response ad format, a shift from YouTube’s usual annual list ranking the top trending video ads overall. Why you should care YouTube’s focus

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