30 brands with excellent social media strategies

AirBnB, BT, Burger King, cancer research, Coca-Cola, Domino's, Dove, GE, Grazia, Innocent, Kim Kardashian, KLM, L'Oreal, Lowe's, Made.com, Missguided, NASA, Nike, Oracle, Oreo, paddy power, Pret A Manger, social, Taco Bell, The Guardian, Virgin Media /

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than […]

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