Virtual Reality (VR), thought to be just a concept from Sci-Fi movies a few years ago, has now started capturing the attention of marketers. Many leading brands, including IKEA, Coca-Cola and Audi, are already using VR to power up their digital marketing efforts. By 2022, the augmented and virtual reality market is expected to reach a […]
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The co-founder & CEO of augmented reality platform company Blippar, Ambarish Mitra, told an audience at the Web Summit in Lisbon, Portugal that within 5-7 years AR will be as ubiquitous as the Internet itself. Blippar Co-Founder & CEO, Ambarish Mitra spoke about the future of AR at the Web Summit: What is Augmented Reality? When
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Most virtual reality products are aimed at gamers because there is an automatically understood natural fit. Can VR move beyond gaming? Oculus executive produce of experiences at Oculus offers her insights. Yelena Rachitsky, Executive Producer, Experiences at Oculus, a virtual reality technology company owned by Facebook, was recently interviewed by TechCrunch writer Lucus Matney: It’s
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As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak. If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites? Even if the
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“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
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Pexels / Pixabay Teegan Lexcen’s doctors were at a loss. Born in August 2015 with only one lung and half a damaged heart, the Minnesota infant’s condition seemed undeniably fatal. Then a $20 product saved Teegan’s life. A staff member at Nicklaus Children’s Hospital in Miami suggested Google Cardboard, a virtual reality device, to boost
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Virtual Reality: The next Big Thing or Flash in the Pan? In some ways, virtual reality (VR) represents the promise of the future. It allows us to participate in a setting that isn’t actually present, but feels as if it could be. But in other ways, VR feels like a relic of the past. There’s
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Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are
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Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like
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KFC Is Using Virtual Reality to Train Its Cooks “The Hard Way” Virtual Reality, gamification, employee training, and fried chicken…These are not things that would usually go together. But leave it to the iconic brand KFC to bring us yet another “un-usual” marketing idea to whet our appetite for its product. Whether it’s an ever
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