Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created […]
Video Storytelling Secrets From an Award-Winning Series Read More »
Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist? Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes visual-communication software. In his Content Marketing World talk, How to Make Your Videos as Engaging
10 Ways to Make Videos Your Customers Can’t Resist Read More »
SPONSORED BY STORYBLOCKS Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. The film has a 10% rating on RottenTomatoes.com, so don’t worry if you never saw it. The faux stock photos were the best part anyway. This
What Marketers Need to Know About the Rules of Visual Content Read More »
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subscribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy
Editor’s note: You may have missed the original version of this article last year. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns,
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment Read More »
How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. Knowing images are
12 Types of Awesome Visual Content You Can Use in Your Blog Posts Read More »
The numbers are staggering – marketers are investing heavily in visual content: 74% of marketers use visual assets in their social media marketing – Social Media Examiner 93% of senior marketers say photography is either important or critical to their overall marketing strategies – CMO Council Video will account for 80% of all internet traffic
Editor’s note: You may have missed the original article on interactive content from CMI last year. We’re sharing an updated version now because interactive content is a growing opportunity for marketers. Quick confession: More than a year after writing on interactive content, I’m more obsessed than ever with online quizzes and other interactive content tools
Go Interactive; Get Personal (with Your Content) Read More »
Attention span in social media can be measured in split seconds, not minutes. While your update hopes to entice me to click or interact with your content, there are hundreds of other posts right below yours also crying for my attention. And should your choice of eye-catching image cause me to pause for a moment,
Is Your Social Content Picture-Perfect or Merely Taking Stock? Read More »
Editor’s note: Paolo Mottola is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. With Mark Zuckerberg recently identifying video as a “mega trend” with the same game-changing potential as mobile, the
How REI is Unlocking the Power of Long-Form Video Read More »
