visuals

How to Boost Conversions with Your Article’s Featured Image

Boost Conversions, Carousels, Content marketing, content snippet, conversion rate, conversions, featured image, Google SERPS, Images, re-use images, Retargeting Content, schema, search intent, SEO, Social Media, thumbnail, user expectations, visuals /

As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article’s featured image because that’s what […]

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The Art of UX Storytelling: How to Create Your Brand’s Story

Brand, branding, buyer persona, color, Content Creation Strategy, Content marketing, customers, data driven, font, Images, Storytelling, user experience, UX, visuals /

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build

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