“Hey Siri.” Seeing as Siri is active on more than half a billion devices, you have likely spoken this phrase today. Or perhaps you regularly use other voice assistants, such as Google Home or Alexa, that have flooded today’s consumer market. Each one of these devices is constantly being enhanced to better emulate a real, […]
Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. A new survey from ClickZ found that
Technology changing consumer behaviour is biggest marketing trend Read More »
Chart of the Week: 43% of brands strongly agree that voice ordering offers e-commerce brands a big opportunity The majority of e-commerce brands view voice ordering as an opportunity rather than a threat, suggesting that e-commerce companies should start to look at incorporating it into their future sales strategy. According to Feedvisor’s new survey, 43%
69% of e-commerce brands see voice ordering as an opportunity Read More »
Over the last several years, we’ve seen the typical search engine results page (SERP) change a great deal. It was once primarily a list of blue links. To that, we’ve seen direct answers added — sometimes replacing a list of links entirely. We’ve seen video answers added, we’ve seen the advent of the local pack,
What will the SERP of tomorrow look like? Four changes to prepare for today Read More »
Have you ever tried to search for some data online when you were multitasking and couldn’t type the text? It would be quite challenging without the opportunity to conduct voice search. According to PWC report, 71% of respondents would rather use their voice assistant to search for something than physically typing their queries. And what’s
Voice search optimization guide: Six steps for 2019 Read More »
PIRO4D / Pixabay People often ask if the future is humans or machines. From my perspective, it isn’t one or the other. It’s both working together. A person working alone can only accomplish so much. And the same is true of a machine. It’s going to take humans and machines together to get the innovation
Chart of the day: Amazon has become, quite easily, the dominant player in voice purchasing with 90% of all spending, according to research by OC&C Strategy Consultants. The research also showed what customers are using home voice assistants for, which is shown in the chart below. Over 6 in 10 (62%) consumers in the US
Amazon dominates voice purchasing – here’s what customers are buying Read More »
