voice search

11 Digital Marketing Trends You Can No Longer Ignore in 2018

AI, Artificial Intelligence, Bing, chatbots, Customer, Digital Marketing, digital marketing trends, Facebook, Google, Influencer marketing, Instagram, Marketing Strategy, Microsoft, personalization, Programmatic Advertising, SEO BLOG, Snapchat, social media stories, social messaging apps, target audience, Technology, user experience, Video Marketing, Visual search, voice search, YouTube / / 1 Comment

As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time […]

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10 Google updates you may have missed

Google AdWords, Google My Business, Google updates, Industry, meta descriptions, News, pagespeed insights, rich results testing tool, SEO BLOG, voice search, webmaster videos, YouTube /

Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would

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Bruce Clay’s Predictions for Digital Marketing in 2018

Content, Digital Marketing Industry News, Digital Marketing Optimization, Google, Mobile Marketing, SEO, SEO BLOG, Social media marketing, video, voice search /

Do you remember the buzz and flurry of activity around Y2K? Possibly not, but it was a fire drill of activity to avoid disaster. This year may seem similar as things evolve rapidly in the realm of search. For example, sites that have put off mobile readiness — thinking that most of their traffic comes

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The 2018 PPC Trends That Affect Your Day-to-Day

ad blocker, AI, Amazon, Business of PPC, CRO, PPC News, PPC Strategy, SEO BLOG, voice, voice search /

Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you

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Content may be king, but context is queen in the new voice-first world

A-From SEL, Amazon: Amazon Echo, Apple: Siri, Channel: Content Marketing, Google: Google Assistant, Microsoft: Cortana, SEO BLOG, voice search /

In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US households has continued to swell, with tens of millions of voice-enabled home devices projected to be in use. Voice as a primary search interface — beyond mobile phones — is a

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How to Optimize for Voice Search – Content Marketing & Technical SEO Tips

SEO, SEO BLOG, voice search /

In 2016, Google reported that 20% of the queries it gets today are voice searches. (Source: SearchEngineLand) Around the same time, Mary Meeker shared a prediction that by 2020, 50% of searches will be voice or visually based. (Source: Recode) If you’re not familiar with visual search (and I wasn’t in this context), it’s search

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Is voice search a rising trend for Gen Z mobile users?

Mobile marketing strategy, SEO BLOG, voice search /

Chart of the day: How is the future of search being affected by voice command? Implementing voice search in your mobile UX is one way that brands can look to engage with their audience – including the use of ‘conversational keywords‘. With the rise in voice command software (Siri, Cortana, the production of Amazon Echo Personal

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How does Bing’s voice search compare to Google’s?

Mobile, SEO, SEO BLOG, voice search /

Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition

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How AI and Machine Learning Will Impact Content

accelerated mobile pages, AI, AMP, Artificial Intelligence, Facebook Instant Articles, Google algorithm, hummingbird, Keywords, machine learning, mobile friendly, quality content, rankbrain, ranking, search marketers, search queries, SEO, SEO BLOG, SEO Strategy, the future of SEO, The Knowledge Graph, user experience, video, virtual assistants, Virtual reality, voice search, VR /

Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like

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