Remember when Google introduced an unsubtle ‘plug’ for the Beauty and the Beast live action film to Google Home devices, and was met with widespread outcry? At the time, the company back-pedalled and claimed that the product placement was not intended as an ad, insisting that it was “continuing to experiment with new ways to […]
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry. Dubbed How Popular Is Voice Search?, the 2018 study is a follow up to the first one that was done the previous year. According to the study, the number of mobile users who trusted the
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches. I’ve previously written on this blog about why that’s highly unlikely to happen, but it’s still
Why you shouldn’t just optimise for Google – Econsultancy Read More »
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search. Each one gives a slightly different perspective on the voice search landscape, from the use of voice search on mobile, to its use on smart speakers; from the use of local voice search, to the use
Have you ever tried to search for some data online when you were multitasking and couldn’t type the text? It would be quite challenging without the opportunity to conduct voice search. According to PWC report, 71% of respondents would rather use their voice assistant to search for something than physically typing their queries. And what’s
Voice search optimization guide: Six steps for 2019 Read More »
Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. It’s such a hot topic that our Head of Search and Strategy Stuart
How to optimize your local business for voice search Read More »
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing. The theme of the night was ‘Twenty years on: The present and future of search’, based on the landmark occasion of Google’s 20th birthday, and each of the four speakers – myself, Alistair Dent of iCrossing,
The future of paid voice search: How voice could be monetised Read More »
There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and
Schema.org is a type of structured data markup – essentially, a kind of code – that you include in your webpages to make them easier for search engines to understand. It’s designed to be a universal “search engine language”, and was jointly developed by Google, Microsoft, Yahoo!, and Yandex. It has numerous benefits for SEO,
Practically any smartphone user can ask their phone a question, or set a task through Siri, Google Assistant and Cortana; and this has now extended to the home, with Google Home, Amazon Echo and Apple’s HomePod a presence in millions of homes worldwide. How can brands best position themselves to be present in those moments
Five ways to optimise your content for voice in 2019 Read More »
