voice

The comprehensive guide to voice search keyword research

Informational keyword research is a subject that has been covered thousands of times across every SEO blog, publication, and web design company. However, with voice becoming a more prominent way of searching, it’s important that it’s now taken into consideration. With voice usage growing, marketers need to understand how their audience is using this technology,

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How voice queries are showing up in search data

The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data. Alpine.AI estimates that there

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Hey Siri, how do I responsibly invest in voice-activated technology at work?

Globant released a recent report on the rise of voice-activated technology in 2018. In this post, Globant CTO Diego Tartara shares data from the report and insight into what businesses can do to adapt to voice technology. Voice-activated technology is here and more accessible than ever before. Thirty-nine million Americans already own smart speakers, and we’re

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Don’t be fooled, voice is still the future of commerce. Just not yet

12 months ago voice search was the future. Then it wasn’t. Then it was again. Now it appears it’s all hype. I’m struggling to keep up! The latest “voice is over-hyped” claim came in the form of underwhelming stats about the number of commerce-related queries that are being performed on a voice-enabled device. A rather dismal

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The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. Speakers include:

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The 2018 PPC Trends That Affect Your Day-to-Day

Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you

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