Around 2.05 billion people made online purchases in 2019. That means 21.55% of the global population shops on the Internet – a number that will hit 2.14 billion in 2021. That’s a massive pool of prospective customers! But more online shoppers means more e-commerce platforms, which has created a competitive and fierce marketplace. To stand out […]
Forward-thinking businesses have been looking for ways to leverage augmented reality and virtual reality for some time now. The Pokemon Go craze predicted a new way of thinking. Gone are the days when these technologies were regarded as the work of an overactive imagination. App development companies are now being tapped so that these businesses
“Friction” is the word tech companies now use to acknowledge software and hardware pain points — typically at the point they’re planning to reduce or eliminate them. As the enemy of smoothness, friction is the collection of factors that keep an experience from being effortless, fun, or “magical” in Apple parlance; Polaroid cameras famously demonstrated
11 Views | Read Time 3 minutes | Virtual reality (VR), a vivid image processing innovation that submerges buyers in a virtual world, is all set to change the buying experience completely. As per Goldman Sachs, investments in VR will reach a massive $1.6 billion by 2025. Brands are therefore trying hard to take part
We’re big fans of HTC’s Vive VR system here at Ausdroid, so we jumped at the change to take Vive Cosmos, the newest version of the PC-bound headset, for a spin. Cosmos features a redesigned headset and controllers and is available for pre-order at vive.com/cosmos with an October 4 release date for Australia. The Ausdroid
“We started the rollout to all of the Walmart retail environments at the end of 2019 and so far so good,” says STRIVR CEO Derek Belch. “We’ve had almost a million Associates go through different training modules. Doug McMillon actually in their earnings report a month ago did reference employee training as being one of
Walmart, Verizon, BMW Having Success With STRIVR Virtual Reality Training Technology Read More »
The Influence Of Technology On Social Media Social media has been an enormously disruptive influence on traditional media and the way we communicate with others each day. But have you ever thought about the influence of technology on social media? With each new emerging technology – everything from smartphones to virtual reality – we are
Virtual Reality (VR), thought to be just a concept from Sci-Fi movies a few years ago, has now started capturing the attention of marketers. Many leading brands, including IKEA, Coca-Cola and Audi, are already using VR to power up their digital marketing efforts. By 2022, the augmented and virtual reality market is expected to reach a
A Quick Guide on Combining Virtual Reality and Content Marketing Read More »
The co-founder & CEO of augmented reality platform company Blippar, Ambarish Mitra, told an audience at the Web Summit in Lisbon, Portugal that within 5-7 years AR will be as ubiquitous as the Internet itself. Blippar Co-Founder & CEO, Ambarish Mitra spoke about the future of AR at the Web Summit: What is Augmented Reality? When
Most virtual reality products are aimed at gamers because there is an automatically understood natural fit. Can VR move beyond gaming? Oculus executive produce of experiences at Oculus offers her insights. Yelena Rachitsky, Executive Producer, Experiences at Oculus, a virtual reality technology company owned by Facebook, was recently interviewed by TechCrunch writer Lucus Matney: It’s
Oculus Exec Yelena Rachitzky Talks About How VR Can Move Beyond Gaming Read More »
