As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak. If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites? Even if the […]
Facebook has launched new tools in their analytics suite to help businesses using their platform to better convert visitors into customers or subscribers. At F8, Facebook’s developer conference, the company announced Journeys from Facebook Analytics that anonymously aggregates data from visitors to inform businesses on patterns that lead (or don’t lead) to sales and conversions. “For example,
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South by Southwest (SXSW) is a 10-day interactive film and music festival that happens annually in Austin, Texas. Hundreds of thousands of influencers, visionaries, fans, entrepreneurs, and leaders in their space descend upon this state capital to share ideas and stories. I was there just recently for this year’s event, eager to discover new concepts,
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“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
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Pexels / Pixabay Teegan Lexcen’s doctors were at a loss. Born in August 2015 with only one lung and half a damaged heart, the Minnesota infant’s condition seemed undeniably fatal. Then a $20 product saved Teegan’s life. A staff member at Nicklaus Children’s Hospital in Miami suggested Google Cardboard, a virtual reality device, to boost
Virtual Reality: The next Big Thing or Flash in the Pan? In some ways, virtual reality (VR) represents the promise of the future. It allows us to participate in a setting that isn’t actually present, but feels as if it could be. But in other ways, VR feels like a relic of the past. There’s
Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like
KFC Is Using Virtual Reality to Train Its Cooks “The Hard Way” Virtual Reality, gamification, employee training, and fried chicken…These are not things that would usually go together. But leave it to the iconic brand KFC to bring us yet another “un-usual” marketing idea to whet our appetite for its product. Whether it’s an ever
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“Hey, that’s not fair! The zombies sneak up behind you!” Just another totally normal day at Velocity HQ. The kind of thing we say all the time. Nothing to see here. Move along. Okay, not really. Let me explain. At the Velocity away-day, one of our big themes was innovation. Why we do it, how we
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