A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone. While often thought of as a mobile-only innovation, PWAs are seeing increasing support and adoption on desktop, aided by efforts from Microsoft and […]
The marketer’s guide to progressive web apps (PWAs) – Econsultancy Read More »
Top 7 Things to Plan for When Developing a Web App In today’s digital world, businesses need to reach their markets via multiple channels. As consumers are inseparable from their smartphones, a mobile web application is now an indispensable component of any omnichannel customer experience. There are many moving parts when planning and developing a successful web app. Here are
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Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy. Essentially, PWAs are mobile apps that are delivered through the web. By using an app shell and pre-caching on a user’s phone,
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