As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by 2021, according to Technavio. But with all the buzz about the possibilities of AI, many […]
Can AI replace human copywriters in digital marketing? Read More »
…And you won’t be able to tell the difference 2017 is the year that copywriting by Artificial Intelligence (AI) has moved from science fiction fantasy to commercial fact. Game-changing new tools mean that computers can now produce convincing, accurate product descriptions that look as if they were penned by a trained copywriter. The future has
Yes, a robot can write your advertizing copy – here’s how Read More »
How to avoid the most common copywriting mistakes and covert more of your visitors If your landing page isn’t converting leads and your email campaigns don’t bring in significant results, something might be wrong with your copy. Even if it’s relatively easy to find talented writers these days, businesses are still making the same mistakes
10 useful tips for writing copy for businesses to increase the conversion rate of your website B2B copywriting is a different ball game to B2C copy, but a lot of the same principles apply. If you’re writing to appeal to other businesses, then you need to look into creating a cohesive strategy that really brings
How to write B2B copy that will boost your conversion rate Read More »
How to Combine Precision and Empathy for an Effective Effort To successfully engage potential customers during the sweet spot of their buying journey, marketing leaders and teams need precision and empathy more than automation tools and available media. Programmatic creative — technology that uses data (precision) to automate and accelerate routine, repetitive components of developing
