Chart of the Day: Time highlighted as the biggest obstacle in the way of marketing personalization When it comes to customer experience (UX), personalization is an important part of increasing engagement. Using data to inform content and digital ads can aid in the creation of experiences that are highly relevant, as well as different from […]
What are the biggest challenges when it comes to personalization? Read More »
7 Fixes for Common Personalization Pitfalls Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need. However, with so many tools and features out there it can be tricky to
Ecommerce Personalization Pitfalls | Smart Insights Read More »
It is one of the most significant parts of the business world in today’s era. But, it is usually tough to predict the future of the e-commerce market But, still, experts have predicted recently that 2018 is going to be a great year for e-commerce. They have proposed some trends which are definitely going to
6 Extraordinary E-commerce Web Design Trends To Implement In 2018 Read More »
Implementing the following 7 strategies for ecommerce personalization can be one of the most cost-beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base. Many businesses are finding it difficult to overcome certain pain points when trying to improve their online customer experience.
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A quick look at the ways personalization should be implemented into your website Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many e-commerce sites and is fast becoming a game changer for online retailers. We have not seen personalization be adopted by many of the non-retail web
Best practice on which areas of your website to personalize and why Read More »
Personalization offers great opportunities for retailers to improve relevance across the customer journey Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below across the Smart Insights RACE planning framework. The infographic shows the vast number of omnichannel touchpoints across paid, owned, and earned media, both online and offline. Although some visitors
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What do new chatbots look like? What role will they play in online commerce? When do you think the first chatbot was invented? Most people would guess that it hit the market sometime around the turn-of-the-century. They would be wrong. Chatbots have actually been around for over 50 years, which is far older than the
Are a new generation of chatbots making their way to online stores Read More »
Create a co-ordinated ‘always-on’ contact strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire
What is Customer Lifecycle Marketing? Smart Insights Read More »
Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this
Personalization technology is accessible, affordable, and easy to implement. It should be considered a “must have” – not a “would like to have”- in 2018 Amazon has always been the brand that ecommerce marketers look up to. It offers consumers a shopping experience that many brands feel is beyond their reach. But is it? In
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