Chart of the Day: Ecommerce businesses share their ROI from personalization for the Retail, Travel and Financial services sectors There are now many options for website personalization tools, but we know from our member research that many businesses have yet to implementation personalization for different reasons. I’m sharing these figures from a new research report since it may […]
5 steps to using a personalization program to increase online sales Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the team at Monetate, creators of the Monetate Intelligent Personalization Engine, to create this practical infographic, detailing the
Improving ecommerce effectiveness [Infographic] | Smart Insights Read More »
Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the ‘next best product’ or ‘next best content’ within containers on your website as with the classic Amazon personalized
28 Website Personalization and Recommendations Software Read More »
Chart of the Day: Which personalization techniques are most popular? There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores how many businesses are using different types of personalization. The benefits of personalization are compelling,
Trends in Website Personalization | Smart Insights Read More »
How Personalization, Segmentation, and Optimization work together to create a seamless customer experience There are three different levels to delivering personalized customer experiences: optimization, segmentation, and 1-to-1 personalization. Many of the ecommerce marketers we speak to are already using one or two of those approaches but haven’t considering how they relate to one another-so we
The Experience Personalization Pyramid | Smart Insights Read More »
