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Marketing Smarts: Unleashing Creativity One Team at a Time : Marketing Podcast

Content, graphic design, Marketing Strategy, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. “You can’t have a […]

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Social Media – What Is the Secret to Social Media Success? LoveTheCool’s Michelle McCormack [Podcast] : Marketing Podcast

Public Relations, Social Media, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Back in 2010, this week’s guest on Marketing Smarts, Michelle McCormack, read an article on TechCrunch about the astonishing success Tiffany Philippou had had starting a Facebook group called “Secret London,” which had collected 182,000 fans after two weeks. So

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The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast] : Marketing Podcast

market research, segmentation, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “When we talk about marketing to women, we often assume that all women are mothers,” Melanie Notkin told me during this week’s episode of Marketing Smarts. In fact, she said, 47% of women age 44 or younger are childless.  We’ve

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Marketing Strategy – Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Marketing Strategy, Social Media, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Baratunde Thurston, former Director of Digital at The Onion and author of How to Be Black will be the opening keynote speaker at our B2B Forum in October (register before August 8 and save $300!). He will be talking about

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Market Research – Did You See That? EyeTrackShop’s Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, Email Marketing, market research, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scientists have long tracked eye movement to help us understand how we read and how we perceive and interpret images, as well as the complex relationship between seeing and cognition more generally. More recently, sophisticated eye tracking technology has helped

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How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, Marketing Strategy, Social Media, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ian Cleary founded RazorSocial.com and built it into an award-winning blog in only six months. I invited Ian to Marketing Smarts to discuss his approach to content creation, as well as the tools he used to build his blog audience,

How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

Social Media – From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast] : Marketing Podcast

Career Management, Social Media, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of

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For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast] : Marketing Podcast

Content, Marketing Strategy, Metrics & ROI, SEO BLOG, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Healthcare and pharma are regulated industries, causing many marketers to feel hamstrung by legal limitations, but if you focus on user experience, content marketing success is within your reach. Tracy Rosecrans is Healthline Media’s senior vice-president of marketing and product.

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Search Engine Marketing – Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast] : Marketing Podcast

Search Engine Marketing, SEO BLOG, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! By now, most marketers consider search engine optimization (SEO) when planning and writing content, but if you want to dominate your niche within the industry, you might need to call in an expert. Some companies hire SEO firms to help

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