For decades, we marketers have been trying to predict which content to serve up to our target audiences — and with good reason! Giving your prospects and customers exactly what they need when they want it gives you a serious advantage over your competitors, instills consumer trust, and helps build customer relationships prior to any […]
Implement Website Personalization to Gain a Competitive Advantage Read More »
GDPR and Privacy Policies One of the principle goals of GDPR is to encourage transparency, which means companies are now required to disclose how they’re using their subscribers’ and website visitors’ information — and they must do so in a way that is clear and simple. According to one infamous study, it would take roughly
Examining the Impact of GDPR One Year Into Effect Read More »
Although websites have been at the center of the customer journey for years, most businesses continue to struggle to leverage this essential tool to deliver a fully personalized customer experience. This presents a challenge for both customers and marketers alike, preventing each from accomplishing their goals and witnessing the type of results they strive to
Website Personalization Can Help You Optimize the Customer Journey Read More »
Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is the main finding from the second annual State of Content Marketing Survey, an annual temperature check of the
Conversation mapping: The new rules to win in search and content marketing Read More »
SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. In part one of this series, the author explained the most
Laying the foundations of good SEO: the most important tasks (part 2) Read More »
If your business can’t be Googled, then, for most people, it doesn’t exist. You may be able to create leads via word-of-mouth, social media, or through speaking engagements. But if you don’t have a website or if your site cannot be found online, then you’re missing out on a tremendous amount of business. You see,
5 Reasons Why a Website is Essential for Your Small Business Read More »
Can people easily read your content on their phone? If not, then your website is driving away mobile readers. There’s a good chance you’re reading this blog post on your phone. Nearly 40% of our readers use a mobile phone to read our content. If I were a gambling man, then I would wager your website has similar
5 Ways Your Website is Driving Away Mobile Readers Read More »
