Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers. […]
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5 Stupid Myths About B2B Social Selling In the classic movie “Used Cars,” cynical salespeople compete to see who can close a deal the fastest. Using a dollar bill on a fishing line to literally reel in a prospect, Kurt Russell greets one unsuspecting man with the infamous line, “So, can we write it up?”
Set the schedule by mapping out dates for things like rehearsals and content submission (if you’re not creating it yourself) and plan the promotion schedule. You also need to consider the webinar platform or the technology you’ll use. Many good options are now available. Consider your need for engagement and interaction, as well as your
I’ve been working in digital pretty much since digital became a thing in the early 90s. At that point, the internet and associated new technologies were only being used by the cutting-edge trendsetters and super nerdy IT folks. Now, every company is using some form of technology in their business and the internet is pervasive.
How AI, Millennials, and Generation Z Are Shaking Up the Workforce Read More »
