September 18, 2017 Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results. We’re teaming up with DialogTech to tell you all […]
Optimizing Display Advertising in an Omni-Channel World Read More »
kelseyannvere / Pixabay We have all felt it, the nagging feeling of doubt every time we host a webinar. After the echo of each fading word, your mind probes into the menacing silence of the muted audience. You can’t help but wonder: Is this going well? Do they like the content? Or have they already
Simple Tricks to Get Your Webinar Audience Hanging on Your Every Word Read More »
September 11, 2017 It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some
Leverage Google Shopping for a Blowout Holiday Season Read More »
September 5, 2017 You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t
August 28, 2017 When it comes to conversion rate optimization, less is more. But when you see all the bells and whistles you could include on your landing pages, it may be hard to remember this. We have so many options nowadays to improve our CRO, but it is vital to have a balance of
August 21, 2017 Let’s face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed at which marketers are able to make changes based on data is
Making the Case for the Customer Journey as an Important Piece of the Digital Puzzle Read More »
If you talk to most content marketers about their work, they’ll talk about it like they’re living in a scene from Field of Dreams. But I’m here to tell you: if you build it, they won’t (necessarily) come. That’s a myth of modern content marketing. Even so, I believe in content marketing. I wrote a
August 8, 2017 You optimize ad copy, you bid on ad placements. You do all the things any good PPC marketer should do. But, somehow, you’re not getting the results you need. Your competitors beat you to Google’s top spot again, your click-through rate is low and — oh crap — you’re all out of
Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as the buyer’s questions,
How to Use Webinars for Every Stage of the Customer Journey Read More »
August 7, 2017 You might know that insights into your competitors’ strategies are useful, but did you know you can use them to improve your ad rank? Having a high ad rank can potentially lower your cost per click. As we walk you through how to focus on auction insights, quality score metrics, and competitor
How to Outpace Your PPC Rivals with Competitor Insights Read More »
