This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you’re multitasking and just want to listen, check out the podcast! Once upon a time, mobile […]
Tools to Help You Survive the GDN Mobile App Changes Read More »
Marketers have been buzzing about the new GDN targeting changes, eliminating the option to exclude mobile apps from their display campaigns. I mean, did you see the #ppcchat thread from last Tuesday?! Without this option, advertisers could see major peaks in wasted spend and loss of control as their ads will show up (unwanted) within
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN Read More »
We all know that Google Ads is like one big boxing match. Everyone is battling it out for conversions across all platforms, trying to keep their heads on straight as they juggle restrictions and challenges across the board. If only there was a better way… AI might be the solution to all of your problems
Is AI the Secret to Google Ads Success? Read More »
Amazon accounted for 43% of all U.S. e-commerce sales in 2016 and it is predicted to account for 50% or more of the market by 2021. Just the marketing platform alone accounts for $3 billion of North America’s advertising market, and is expected to hold $20 billion of the global market by 2020. It shouldn’t
Amazon Advertising: How to Conquer This New Frontier Read More »
July 30, 2018 When you look at your funnel, what do you see? It might be brimming over the edge with prospects, but do they engage with your brand? What strategies are you using to nurture those leads and help them become a qualified lead and ultimately a customer? Have you exhausted all your resources?
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins Read More »
array(4) { [“leaderboard”]=> int(33456) [“innerpost”]=> int(31907) [“showall”]=> int(31890) [“default”]=> int(31685) } } July 27, 2018 It’s one thing to have tons of leads in your funnel. It’s another to be able to push all of those leads down your funnel, nurturing them into becoming a loyal, engaged customer. What if I told you that programmatic
Tried Everything to Get Qualified Leads? Time to Try Programmatic Read More »
July 16, 2018 This Thursday, it’s time to hash it out. Responsive Search Ads – what do you think of them? Have you found success with them, or have you been disappointed? We’re bringing in the search experts to chat on this one, discuss the impact of the new ad type, and suggest best practices
Time for an Honest Discussion about RSA’s Read More »
July 11, 2018 We all know that responsive search ads (RSAs) are the hot new ad type, but how will they fit into the grand scheme of digital advertising? What is the best course of action to implement them in your existing paid search strategies? We’ve observed some mixed reviews about the new ad type
Responsive Search Ads: Why We Love/Hate Them Read More »
July 9, 2018 Brands are finally figuring out that they have to be everywhere. Having a presence on everything from Google shopping to Amazon, you’re probably quickly realizing that having quality feed management and optimization is of the utmost importance. But according to recent research, 42% of marketers are NOT using feed management software! We’re
Shopping Feed Tips to Gain Major Brand Visibility Read More »
July 6, 2018 Shopping feed management is a VITAL part of driving your users to conversion. What all does that entail, you ask? Well, it’s different for every platform. Isn’t that fun? A ton of different tips and best practices for you to learn for each and every platform where you’re advertising your product. That’s
How to Make Your Shopping Feeds PERFECT Read More »
